Tevin Ryles stands out as a connector — the kind of visionary who sees the unseen and builds bridges between music, fashion, and storytelling. A brand strategist, A&R, Actor, and entrepreneur, Ryles has made it his mission to shape culture from the inside out — not by chasing trends, but by creating space for authenticity to thrive.
A graduate of Valdosta State University with a degree in Public Relations and a minor in Entrepreneurship, Tevin learned early on that real influence isn’t given — it’s built. His path started with purpose-driven work in direct support services, where he developed an empathy and discipline that still inform his leadership today. That same heart now fuels his work at The Purple Agency, where he helps artists, brands, and influencers translate vision into impact.
But Tevin’s ambition doesn’t stop at strategy — it wears its own label. As one of founding members Oberon Asscher, a rising streetwear brand defined by its bold motto “Cut Different,”They’re fusing high-concept design with street-level realism. The brand has become a symbol of individuality and resilience, embodying the same energy that drives Atlanta’s cultural movement forward.
Ryles’ creative universe reflects his personal philosophy: move with honesty, build with intention, and lead with love. Between his agency work, brand ventures, acting and growing influence as a father and community voice, Tevin continues to redefine what it means to be both visionary and grounded. His story isn’t just about success — it’s about substance, legacy, and the art of standing out while staying true.