How the Founder of The TaviaMD Agency is Building Iconic Narratives and Elevating Black Excellence Across Music, Film, and Lifestyle
When it comes to shaping the sound and style of modern culture, few do it with the influence, vision, and fire of Tavia Mapp-Deterville. As the CEO and Founder of The TaviaMD Agency, she’s not just managing media—she’s commanding it. For nearly two decades, Tavia has been a dominant force in public relations, crafting stories that don’t just make headlines—they make history.
Based in New York City, The TaviaMD Agency has become one of the most respected PR firms in entertainment, known for its unapologetically bold approach to storytelling and its ability to turn talent into timeless brands. Founded in 2005, the agency has mastered the art of blending traditional public relations with innovative digital strategy, setting a new standard for how artists and brands build global visibility.
Tavia’s client list reads like a cultural anthology—Leela James, Toosii, Boosie Badazz, Paul Wall, Renni Rucci, K Carbon, Big 30, Big Homiie G, KEM, Don Trip, Drew Sidora, and many more. From breaking emerging artists to amplifying established icons, The TaviaMD Agency has delivered campaigns that dominate charts, drive engagement, and define moments in pop culture. Whether it’s a hit single, a viral headline, or a red-carpet moment, her clients are consistently positioned where influence meets impact.
Under Tavia’s leadership, The TaviaMD Agency has partnered with major media platforms such as BET, MTV, Essence, and Revolt Summit, while handling African-American media relations for major Hollywood releases like Spiral, Summer of Soul (Grammy & Oscar winner), and Time (Oscar-nominated). These collaborations highlight her commitment to cultural authenticity and her ability to elevate Black stories in spaces that shape global perception.
But Tavia’s brilliance extends beyond music and film. She’s also a trusted voice in fashion, beauty, and lifestyle, helping multi-hyphenate creatives craft their narratives, secure brand partnerships, and expand their influence across industries. Her fingerprints can be found behind powerful brand collaborations, festival showcases like SXSW, and thought-leadership opportunities that bring her clients’ personal stories to the forefront.
What sets Tavia apart is her ability to merge creativity with credibility. She doesn’t just chase trends—she builds legacies. Her clients don’t simply gain exposure; they gain enduring cultural presence. Every campaign she leads is infused with purpose, precision, and an unwavering belief that representation matters.
“Visibility isn’t just about being seen—it’s about being remembered,” Tavia often says.
Her words mirror her impact. In an industry that’s constantly evolving, Tavia Mapp-Deterville continues to stand as a powerhouse of strategy, storytelling, and cultural stewardship. Through The TaviaMD Agency, she’s redefining what success looks like for creatives of color and reshaping the PR landscape one story at a time.
From red carpets to cultural campaigns, Tavia’s influence reminds us that great public relations isn’t about chasing the spotlight—it’s about creating it. And with every project she touches, she continues to prove that authenticity, excellence, and cultural intelligence aren’t just good strategy—they’re the future.